Our Work 1 – Contextual data to understand digital lives

We’re going to start posting a few notes on the work we’ve been doing this year, and the work we’re starting to do for next year.

We’re very pleased to have won a Bill & Melinda Gates Foundation Grand Challenge award to prototype an app to build out our knowledge of the digital lives of the poor.
Contextual data around transactions – financial and otherwise – is key to understanding the digital lives of the poor, and helping us understand the digital repertoires users have to better inform interventions.

We will trial an innovative, light set of apps and proxies from feature phones upwards for six months to test the quality of anonymised data we get about users digital transactions.

Combined with a qual data methodology we have honed this year while completing the Digital Lives in Ghana, Kenya & Uganda report for The MasterCard Foundation (to be published late November 2015) we believe we will have a valuable suite of qual and quant tools to better understand what emerging behaviours we are seeing as digital usage grows.

We’ll post the full results of the trial on here.

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  1. […] continue the research in 2016, focusing on new countries and demographics, and starting to use our new quantitative tools to further flesh out our understanding of that most important question – just what is it […]

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